Charlotte Tilbury's Pillow Talk Push Up Lashes launches today

Grazia meets the make-up millionairess to discover her mascara tips
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Charlotte Tilbury's Pillow Talk Push Up Lashes launches today

After challenging the concept of nude lipstick, Charlotte Tilbury's next mission is extending Pillow Talk to our lashes. Launching today on 9 September in the Middle East, the new Pillow Talk Push Up Lashes! is here to grant all your wishes.

And we know what you're thinking: surely, another mascara?! It's almost like every beauty company throws an all-promising tube to mend our lash voes, but there's something fresh and unique about the new Pillow Talk Push Up Lashes! - a healthy, glossy touch, suiting every lash type, slipped in the universally-flattering premises of the whole Pillow Talk range. "It’s a Pillow Talk beautifying filter for the lashes of your dreams," Charlotte Tilbury reveals. 

Charlotte Tilbury Pillow Talk Push Up Lashes! will give you a 24hour vertical lift effect

Charlotte discovered mascara at the age of 13, when a beauty editor gave it to her, admitting “My beauty journey began with mascara! Aged 13, I started wearing mascara and overnight people reacted to me in a very different and more positive way. I instantly felt more confident, more attractive and more empowered."

Inspired by Hollywood's Liz Taylor, Charlotte explains, "I have always been obsessed with lashes, how they fan, how they grow. I grew up in awe of lash icons who have mesmerised the world with their famous flutter." And becoming fixated on creating the best lash, the new Pillow Talk mascara has been years in the making, as Charlotte reveals, "I have done a 27 year study of the best lash DNA!”

Now, after seeing the mascara in action in a Zoom masterclass with Charlotte Tilbury lead artists, we have to agree: it is indeed the best lash in a bottle - and no doubt we'll be grabbing a tube (or two). Giving you instant volume, length and stretch for a 24-hour vertical lift effect, the mascara is set to change your lash game. 

Charlotte Tilbury Pillow Talk Push Up Lashes! and its innovative paddle brush

You won't need eyeliner, let alone tight lining, or even a lash curler. The magic tube hides a dual-sided paddle brush with an easy-to-use Load, Comb & Lift technology for a double lash line look. It will look like you wear a liner, except that you don't. The load side gives super intense defintion, lending an alluring glossy glide look.

Charlotte's tip? "Use the flat side of the wand to load the mascara onto the lashes, then zig-zag the bristle side upwards from the root for a full push-up, full volume effect. Use the bristle side for a more defined look that magically magnifies and amplifies the look of your lashes!” The diamond-shaped bristles will coat every single lash while you can use the tip of the wand for even more precision and seperation, extending the outer lashes for the perfect eye-opening effect.

Charlotte Tilbury Pillow Talk Push Up Lashes! is for every lash type

The lash cocktail blends carnauba wax and microcrystalline wax giving body and texture for a false lash effect while keratin conditions hair fibres for a thicker-look and feel. Derived from larch tree, elastic film former lifts and holds the lashes with a natural stretch. Super lightweight, it will lenghten and lift your lashes without weighing them down - barely feeling it on the eye. And it won't smudge, not even on your lower lashes. 

Lashes before and after Pillow Talk Push Up Lashes!

Does it hold up in Dubai's hot and humid weather? You bet. It's smudge and humidity proof. Imagine the glossiest, lifted, defined, strong-looking, separated, voluminous beautiful lashes - wherever you are. Shocker, but any makeup remover will work to take it off.

So, count us in! Hustle-free, long, voluminous glossy lashes in two easy swipes, a little Charlotte Tilbury magic for our lashes. For more convincing, see how Sofia Tilbury applies Pillow Talk Push Up Lashes! here

  • Priced at Dhs135, Charlotte Tilbury Pillow Talk Push Up Lashes! are now availbe to buy at Charlottetilbury.com and Charlotte Tilbury Beauty Wonderlands in the Middle East and from 23 September on Namshi.com 

Photos: Supplied