Not content with revolutionising the way we clean our houses, purify our air, and dry our hair, James Dyson announced his latest addition to his personal-care porfolio in Paris last night. Enter the $499 cordless straightener.
The Dyson Corrale is the only model on the market with flexing plates - made from a mix of six metals (after a quick glance at the list, Grazia can confirm that gold and platinum aren't included) - for a more responsive grip on each section of hair, and three heat settings that can be selected to suit the look you're creating.
It's powered by a four-cell lithium-ion battery, fitted with universal voltage, and even has a flight mode so it can be thrown in your cabin baggage. However, it's worth noting that flying in and out of Japanese airports with a battery-powered straightener is prohibited. Don't say we didn't warn you.
Multibillionaire James Dyson is famed for his can't-put-a-price-on-design philosophy when it comes to investment in product development, which is reflected in the retail prices. The Dyson Corrale is available to buy now in the US for $499, and in the UK for £499 but won't land in the Middle East until May, with the price still to be confirmed. Stay tuned for the big Dubai reveal on 20 April.
Here's the science bit:
Would you spend $499 on straightening irons? Head over to @grazia_me on Instagram to join the debate on Insta Stories.