Galeries Lafayette is celebrating all things beauty as it introduces new brands at the #lab

Elline and Lancer Skincare are now available at the #lab Galeries Lafayette at The Dubai Mall
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Galeries Lafayette is celebrating all things beauty as it introduces new brands at the #lab

Clean beauty is one of the hottest trends of the moment, and with this in mind, Galeries Lafayette has launched a new clean beauty concept store to nurture a more holistic, wellness-focused approach, and is kicking off the new decade by launching its 2020 beauty week in from the 22 January until 1 February.

Perfectly complementing the existing powerhouse brands, the #lab brings a curation of the world’s best-loved, authentic, clean beauty brands and ethically sourced natural remedies, in some cases for the first time in the UAE.

This year’s beauty week is all about celebrating life, wellness, and experiencing latest makeup, skincare and fragrance from different brands, inlcuding Elline, a Swiss skincare range focussed on effective anti-ageing that doesn't compromise on ethics or ingredients, and Lancer Skincare, a range created by Hollywood's go-to dermatologist, Dr Harold Lancer, that counts Kim Kardashian and Ellen DeGeneres as clients.

Here Grazia speaks to Firass Chamas, the Co-Founder and CEO of Elline Switzerland, and Dr Lancer to find out more. 

Firass Chamas

How did you come up with the idea for your brand?

When we started creating the brand, our core idea was it to combine two things Switzerland is well-known for: high-end skincare and the purity of the Swiss nature. We wanted to prove the world that effective skincare can be pure too!

What is the biggest trend in skincare at the moment and how is your brand addressing this?

Plant-based Retinol. Retinol gets all the attention, because it gets the job done when it comes to wrinkles, but retinol can irritate the skin and it isn’t safe to use for pregnant or breastfeeding moms. However, our research and product development team managed to create a safe plant-based and vegan certified alternative with proven effects similar to retinol.

When should we start using anti-ageing products?

Anti-aging products, particularly those with antioxidants, can be used as early as age 21. It doesn't matter whether "age spots" have begun to form or not - taking preventative steps by using anti-aging products at a younger age can help in the long run.

What are the most common myths surrounding skincare at the moment?

That tanning is bad for you. Excessive tanning can damage skin and increase skin cancer risk, but developing a light tan isn’t dangerous. As long as you use a sunscreen of at least SPF 30, applying it thoroughly and reapplying when necessary, and avoiding peak sun exposure times

What’s the hero product from your range?

Integrated 24-karat gold flakes make the 24k Lifting Serum, available at #lab at Galeries Lafayette, The Dubai Mall, the highlight of our 'Treasures of Youth' collection.

Is the trend for “clean beauty” changing the way people are approaching skincare?

Until recently, consumers were in the dark about some of the chemicals present in the products they used daily and the dangerous impact they could have on their bodies. But with the help of technology and social media, researching products has never been easier. With apps like codecheck, consumers can find out exactly what’s in their beauty products and whether it poses a health risk to them.

Dr Harold Lancer

How did you come up with the idea for your brand?

I created Lancer Skincare so that my advanced anti-aging treatments would be available to everyone. I wanted to share my philosophy with individuals who don’t have access to the clinic or the in-office treatments my patients receive. 

You’re the go-to for many A-listers in Hollywood. What is the biggest celebrity skincare trend at the moment?

CBD is a big in skincare right now, and many celebrities are taking part in this trend. This can come in many formats - whether it’s infused into an oil or a lotion, celebrities often incorporate CBD into their skincare routines for its various healing properties.



What is the biggest consumer trend in skincare at the moment and how is your brand responding to/addressing this?

One of the biggest consumer trends seen in all industries today, especially in skincare, is sustainability. Lancer Skincare has certainly shifted its focus over the years as we are always looking into ways to be more sustainable. We are currently working on minimizing packaging to decrease our waste footprint.

When should we start using anti-ageing products?

Most people believe you should not start this process until skin visibly shows signs of aging, but in reality, skin hits maturity between the ages of 20 and 25 as this is when the accumulation of positive proteins and structure begins. One of my key philosophies focuses on prevention as it is much easier to restore the skin than it is to repair it.

What are the most common myths surrounding skincare at the moment?

Many people believe that cleansing should come before exfoliation and that is not the case. Exfoliation should always come first as you want to remove dead skin cells before cleansing the newly surfaced cells.



What’s the hero product from your range?

Our hero product has always been The Method: Polish. Daily exfoliation is the key to anti-aging skincare as it keeps the skin young. Using the Polish every day allows you to gently remove the skin’s dull surface layers, causing a chain reaction in the skin cells. They will regenerate more quickly in order to replace the cells that have been removed. 

Is the trend for “clean beauty” changing the way people are approaching skincare?

Every consumer has a choice to make, so the degree to which a consumer has changed his or her approach varies. All skincare is tested and regulated so that it is safe to use, but brands use diverse combinations of chemicals and active ingredients to create a products that will deliver desired results.

  • Customers who will shop during Beauty Week at Galeries Lafayette will benefit from 20 percent off on spends of Dhs2,000, 15 percent off on spends of Dhs1,000, and 10 percent off on spends of Dhs500 for make-up and skincare. Customers who spend over Dhs3,000 on make-up and skincare are eligible to win gifts and prizes. In addition, an exclusive valuable gift will be given to customers who purchase any 3 products. Visit Galerieslafayettedubai.com for more information 

Photos: Supplied