As part of Gucci’s new fragrance campaign, the brand has been releasing baby photos of the campaign's cast members on Instagram – including ex boy-band member Harry Styles.
Gucci Mémoire d’une Odeur is an inclusive, genderless and ageless scent, and marks Harry's fourth campaign for the luxury brand. Creative Director Alessandro Michele aims to explore the power of memories, to bring us back from the past and let us live in our present. Heavy stuff.
The fragrance isn't available until August, so we're sure we'll be seeing some more adorable baby photos in the days to come.