Full-coverage foundations and heavy-duty concealers have become commonplace in most of our make-up bags. We don’t even bat a false lash when they smell more like cement than cosmetics and cover up the blackest of tattoos, even if we don’t actually have any. (We’re looking at you Dermacol).
However, with 16 million (yes, million!) Instagram posts championing the #nomakeup tag, the skin-positivity movement has seen more support now than ever before. But what if skin positivity doesn’t always look exactly like a make-up-free Alicia Keys on the red carpet, or a bare-faced, blush-tone Gisele Bündchen?
Taking the statement “true beauty is not skin deep” to heart is photographer Peter DeVito with his skin-clusive photo series... but not in the airbrushed CC-cream advertisement kind of way. The photo series highlights freckles, vitiligo, and everything in between to reclaim the stigma against skin conditions, baring the negative questions and remarks those with skin conditions receive.
“Are you a ghost?”, “Why are you bald?” and “What’s wrong with your skin?” read some questions imprinted on the models’ faces, accompanied by a passage hand-written by each model in response.
"What’s on your face?" Amber was asked for the birthmark grazing the side of her lip. “My birthmark does not make me weak. My birthmark makes me strong. My birthmark makes me confident. My birthmark makes me beautiful,” she penned in response.
DeVito created this campaign following his acne-focused photo series, armed with the inspiration to empower more of those who are underrepresented. "My objective with this project was to empower more people and to help normalise skin conditions." He says, "I was drawn to this concept because I wanted to show that the words people use to label and bully us do not define us."
With models like Winnie Harlow and Nastya Zhidkova paving the way for skin acceptance and positivity, it seems we are well on our way to redefining the norms.
Photos: Supplied and Instagram