Hermès is launching the Birkin bag of lipsticks

For the first time in 183 years, the French luxury brand is launching its own makeup line
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Hermès is launching the Birkin bag of lipsticks
(Photo: @kyliejenner)

Not willing to fork over a couple hundred thousand dirhams plus your firstborn for a Birkin bag? We’ve got great news for you.

It’s now possible to get the complete Birkin experience… from a lipstick. That’s right, makeup maestros have dreamt up Hermès’ newest offering, Hermès Beauty. And its first order of business is lipstick inspired by the brand’s iconic bags.

Paying homage to Hermès' luxe heritage products, the 24-shade lipstick range dubbed Rouge Hermès, will be available in two different finishes; matte inspired by Hermès’ fine-grained suede; and satin meant to imitate the glow of box calf leather. As for the casing, it’s nothing short of a piece of art.

Designed by creative director of jewellery and shoes Pierre Hardy, the colour-blocked packaging is fashioned from lacquered wood and hardware and readily assumes double-duty as vanity candy. Because of the quality of design, the case is refillable, a step towards sustainability.

“We wanted to do refillable so we could use more luxurious materials that had their own value,” Pierre Hardy explained.

And Hermès being Hermès, they’ve also unveiled a set of tiny accessories too. Think lip brushes, lip pencils and necklace pendants.

Unlike the Birkin bag, the lipsticks won’t set you back five figures. The lipstick itself will be priced at Dhs246 and refills at Dhs154.

Lipstick is only just the beginning for Hermès Beauty as the brand plans to launch “foundations, and eye and cheek colours” in the future, and has also hinted at a skincare line.

Launches will take place every six months, so prepare your finances accordingly!

Photos: Instagram