How to turn your beauty side hustle into a bona fide business

Grazia Academy is back with a second season featuring superstar make-up artist Vimi Joshi who’s taken time out from the international catwalks to join us
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How to turn your beauty side hustle into a bona fide business

Whether you want to turn your side hustle into a full-time business opportunity or upskill in your current role, masterclasses with the top professionals in your chosen field are a no brainer. And this season, MAC Leading Global Artist Vimi Joshi is bring her A-list insights, skills and know-how to the Grazia Academy.

Taking place on 7 March at The College of Fashion & Design, Dubai, Vimi will be delving into the business side of beauty and will offer practical tips for standing out on social media in particular.

The day will start with how to create Vimi’s Top 3 Trending Looks – beautiful skin; eyes; and lips. Next, she will discuss how to build a brand online and how to approach creating content for an online audience.

Vimi with actress Liv Tyler

Vimi will also reveal how she builds engagement with her followers and the importance of using the right hashtags to boost your content to the right people. 

Building a relationship with brands is also an essential professional element for any make-up artist, and during the course of the day, Vimi will give practical advice on how to approach brands to form meaningful and mutually beneficial working relationships. 

Finally, she will teach students how to shoot, cut and edit a video, before facilitating an interactive session in the afternoon, where everyone in attendance will be invited to produce and shoot their own “how-to” videos.

If this sounds like something you want to be part of, registration is open now. 

  • Grazia Academy's Make-up for Video Tutorials with Vimi Joshi will take place on 7 March at The College of Fashion & Design, Dubai. You can register for the one-day course here.

Photos: Supplied