Like sugar and spice, all things rainbow and mermaids and pink and fluffy are big news for 2018. Search stats confirm this. ‘Unicorn’ to-date has over 8 million tags on Instagram and during February it was searched for over 140,000 times. If you think about it though, make-up already has a mythical ability and transformative properties – this is just taking it one step further.
Maria McDermott from Dubai-based style website, milanetta.com says, “I would say that the mythical trend is a super fun way to remind girls not to take themselves too seriously and to allow us to relive our Disney-obsessed younger years. If there’s any industry in which girls should be able to make-believe and just go crazy creative, it’s beauty.”
She observes, “This couldn’t be more true with social media thriving and giving girls the perfect platform to showcase and unbox their collections of sparkly fairy-tale merchandise.
Plus there’s also a case for when world news is dire; we do turn to things that make us happy. Talking to Refinery29, brand strategist Jess Weiner, CEO of Talk To Jess said, “Women are in need of fantasty in their lives right now because we’re surrounded by culture and politics that are very bleak and dark and oppressive,” she says.
“Unicorns are rare, they’re powerful, and they’re imaginary, so they’re capable of anything. And they do have a certain girly undertone because many of us associate them with our childhood, so they’re unapologetically feminine. Why wouldn’t we own something that’s just for us and inspires us to believe in our otherworldly capabilities? We’re being faced with some dire messaging around being female. Unicorns are our chance to escape and have some fun.”
There are a plethora of products out there, just perfect for Coachella and beyond. From rainbow and unicorn tears by Too Faced to rainbow hair dye-jobs and lashes dominating our feeds.
There’s a sea of pastel-blue highlighters and mermaid-tear-inspired glitters, along with the ultimate in fun pampering – the collaboration between Glamglow and Hasbro’s My Little Pony to bring you the ultimate in other-worldly skin radiance, courtesy of their cuter-than-cute – and brilliantly hardworking – face masks.
At the SS18 shows there was a real dress-up feel too, with stick-on sparkles as seen at Dries Van Noten, while the models at Manish Arora’s Ready for Love production were mythical creatures with their mermaid-esque shadow and moon dust.
Far out? Not really. Just roll us in fairy dust and call us a unicorn, we’re coming out to play…
Photos: Jason Lloyd-Evans and supplied