Another day, another beauty line inspired by the healing power of crystals.
Yes, we're talking about Kim Kardashian West's latest fragrance release, Crystal Violet Must, which has been inspired by Amethyst Quartz "and its power to enhance creativity and passion, strengthening imagination and intuition."
Taking to Instagram to launch the fragrance, Kim shared that when she was developing the new scent, her aim to was to create "something versatile and easy to wear" and combined bergamot mixed with lavender and "lush Oriental florals" to achieve a "soothing scent" that "instantly makes you feel relaxed and refreshed".
The packaging has also been inspired by crytals and resembles one too.
And while its healing powers are up for debate, its success is pretty much guaranteed.