Today, beauty ranges can't just stop at saturated shades, and staying power. Every meaningful new launch needs to boast celebrity clout, cruelty-free manufacturing methods, and take inclusivity into account. Hitting this sweet spot is the KKW x Winnie collection, which goes on sale this week, comprising of an Eyeshadow Palette of 12 shimmering sun-burnished shades, Highlighter Duo and three high-shine Glosses with a glassy finish.
Kim Kardashian West explains, "Winnie is an incredible inspiration to people all over the world, so getting to work with her on a collection for KKW Beauty was so exciting. She's so open and confident with who she is and what she stands for– so we really wanted that vibe to come to life in this collection." Describing the collection, Kim continues, "The shades are great for everyday but can easily be transformed for a more dramatic night-time look. I'm especially obsessed with the new highlighter duo, both shades are super wearable and create the most gorgeous glow."
Winnie adds, "I've always loved how easy it is to express yourself through make-up. When the opportunity to collaborate with Kim was presented to me, I was over the moon! Kim and I had the same vision for this collection, so seeing it come to fruition is amazing, especially because this is my first make-up collaboration. I wouldn't have wanted to do it with anyone else. Thank you Kim!"
KKW x Winnie drops on 13 September at midday PST, with prices from Dhs67 for the Gloss and Dhs412 for the whole collection. Race you to the online checkout!