Luxury powerhouse LVMH is using its considerable might for good this week as it announced its converting three of its perfume-making facilities to fight the battle against Covid-19. "LVMH will use the production lines of its perfume and cosmetic brands ... to produce large quantities of hydroalcoholic gels from Monday," LVMH revealed in a statement. "These gels will be delivered free of charge to the health authorities," the statement continued.
LVMH currently makes perfume for Guerlain, Givenchy, Christian Dior, Acqua di Parma, and Loewe, and hopes to make a total of 12 tonnes of hand sanitiser in its first production run, with the first deliveery slated for today.
This follows the example of the Chinese electronics company Foxconn, who switched production of iPhones for Apple to create surgical masks in China and the height of China's Coranavirus crisis.
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