From Kylie Jenner to H&M, Balmain loves a collaboration.
And now the French fashion house is teaming up with Lebanese popstar Maya Diab for its latest one.
Taking to Instagram, Maya shared a behind-the-scenes video of the campaign shoot with her 9.2 million followers.
She captioned it, “Can’t wait to share with you the big reveal of my new collaboration. Meanwhile enjoy how we celebrated the long day of the shoot with this #BALMAIN special cake!”
She also posted a sneak peek of what looks to be a purple hair straightener to Twitter, so we're guessing the collaboration is focussed on haircare and not clothing.
However eager fans will have to wait until its release to get a proper look, as the long-time fan of the brand didn’t reveal any other details, apart from the fact it will be available to shop at social-commerce site Boutiqaat.
Our prediction? Whatever it is, it's going to be huge.
Photos: Instagram and Twitter