Kristen Noel Crawley has just nailed it, hasn't she? The beauty columnist, jewellery designer, Insta-clotheshorse and close, personal friend of the Kardashian-Wests (see: the Kim klones that were trotted out to promote Yeezy Season 6 in January) not only counts all this under her athluxury belt, but is also the face (and the lips) behind cult brand, KNC Beauty.
Dominating our Insta feeds, KNC's all-natural, collagen-infused lip masks landed on Net-a-Porter last year before promptly selling out. A combination of hype, cute packaging and a formula that really worked. Now, KNC's new baby is every bit as kitsch - there's Kristen's original inspo trip to Tokyo to thank for that - and twice as photogenic. The dream when you're keen on 'gramming your beauty regime. We see you.
Shaped like little shooting stars, the retinol-infused eye masks claim to improve texture and stimulate blood flow. They say: "The plumping collagen, soothing aloe and moisturising Hyaluronic acid help reduce swelling and diminish dark circles in no time." They had us at shooting stars, tbh.