What was the mantra of Big Little Lies actress Shay Mitchell, when she did a dramatic hair-colour change from dark brown to candy floss? “Pink hair – don’t care!”
Once thought of as a ‘girly’ colour, it appears that ‘thinking pink’ certainly shows strength in numbers and has become the social media success story of 2018. Between them, singer Thalía and model Hailey Baldwin accrued just shy of a million likes when they unveiled their new millennial pink ’dos.
Ditto, with Kim Kardashian West’s new look, straight from her trip to Japan, where her inspo came courtesy of iconic Manga characters – which practically broke the internet with 2.5 million likes. Her hairdresser, Chris Appleton revealed, “Kim and I have talked about it for a while, and Japan felt like the right time to do it. It was the perfect moment to try something new and fun.”
Catherine Hawkes, award-winning Dubai colourist, and Artistic Director says, “Anyone can do it! But you need to find the right hue for you. Lighter pastel pinks look great on fairer complexions, while rose-gold hues work better on darker and olive skin tones.” She adds, “Those who aren’t a bright white blonde already, be prepared to bleach, bleach, bleach before attempting a candy-floss gloss!”
Surprisingly, Kim KW’s grungy version, where the roots are left to show through, is both pretty and practical. Suzanne Alphonse, Wella Professionals Colour Expert, continues, “Notice how Kim Kardashian has a slight root? This means less upkeep and stretches out the time between appointments. Plus, pink is such a great tone to transition from, unlike some previous colour trends, you will have no problem updating your look to the next on-trend shade.”
Whether you’re bubblegum, candy floss or millennial pink – all stylists seem to agree on one thing; the key to keeping the colour fresh is by opting for a sulphate-free shampoo – try Angel Wash by Kevin Murphy and using Olaplex, which mends the broken bonds of the strand shaft. It’s the colourists’ go-to for keeping any colour-treated locks in tip-top condition. Now that’s a rosy outlook for our hair we can all embrace.
THINKING PINK? TRY THESE...