The men’s make-up movement has been slowly gathering momentum over the past few years. Tom Ford has long offered a succinct collection of grooming products that includes a bronzing gel and eyebrow definer, while Lab Series offers a tinted BB cream and Recipe for Men makes concealer pens in three shades. Now, Chanel has joined the party and announced the impending launch of BOY de CHANEL, its first make-up line for men.
The BOY de CHANEL collection will include three natural-looking, confidence-boosting products, created around the idea of ‘only the essentials’. There will be a LE TEINT, an undetectable tinted fluid for an even, shine-free complexion, along with a waterproof, longwear eyebrow pencil and a matte, hydrating lip balm.
This may seem like an unexpected move for the renowned Parisian fashion house, but in fact Chanel has a history of breaking traditional gender codes, with Gabrielle Chanel famously borrowing elements from the male wardrobe in the '20s to create her now-iconic tweed two-piece suits. This neatly underpins the brand’s mission statement and vision for the launch of BOY de CHANEL, “Beauty is not a matter of gender, it’s a matter of style.”
This concept is gaining momentum across the board, so much so that shopping website ASOS has done away with gender labels altogether for their beauty and grooming categories, instead naming the web section simply ‘Face and Body’.
Whether it’s specific make-up for men, or totally genderless product labelling, it looks like male beauty is on the rise and it won’t be slowing down any time soon.
Images Instagram @jullycorrey and supplied