2020 has been Rihanna's year. Earlier this month, we found love with the her Savage x Fenty lingerie launch, inspired by blazing-hot summer nights and tropical retreats. Then she wowed us again with the release of her captivating collection of Fenty x Amina Muaddi - which definitely elevated all our summer looks (literally!). And she's not done yet. The music, fashion and beauty triple threat is now skincare to her business portfolio.
With COVID-19 impacting the music industry, the mogul believes in building her empire, leaning more towards her fashion and beauty aspirations:
"Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide." Rihanna admits, “Fenty Skin is everything I wish I had back then,” she says. “I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.”
Sustainability lies at the heart of this collection, with Rihanna choosing clean formulas which are also oil-free, vegan and gluten free, caring for the coral reefs, made with earth-conscious and recyclable materials where possible. Shop the collection on 31 July on Fenty's official website. Here's the first look at Rihanna's new three-step skincare game-changer...