From her music to sharing her battle with mental health issues, what Selena Gomez has to say resonates with a vast audience.
And now the singer is bringing her honest approach and pioneering attitude to the world of make-up, via her new venture Rare Beauty.
Taking to Instagram to announce the news, Selena shared, "Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait."
The brand added to Gomez's message via its official Instagram account stating, "Our mission is to shape conversations around beauty, self-acceptance, and mental health. We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world."
And while no other details have been released, we have a feeling the line will be a sell-out when it does hit stores.