The Dubai Mall is now home to the Sephora Middle East flagship store, and we’ve never seen something so beautiful. The newly re-opened beauty destination is now 812 square meters, so at last we won’t have to deal with fellow beauty-addicts bumping us out of the way at the NARS counter.
In the centre of it all is the Beauty Hub, where you can discover the newest goodies Sephora has to offer and treat yourself to a free fifteen-minute makeover. You can even drown out other shoppers while you get your make-up done by plugging in your earphones to the state-of-the-art facilities. Fancy.
There’s also a dedicated Skincare Bar where you can (finally) figure out your skin type and have one-on-one consultations with beauty experts before getting your bespoke facial. Yep, we’re still talking about Sephora, not a day at the spa.
We all know the frustration of queueing at the cashier when all we want to do is go home and play with our new beauty buys. Well, the new-and-improved store hasn’t just expanded the checkout area, they’ve also added the option of self-checkout. Skip the queue and simply tap your card to pay. We can't decide whether this is dangerous or smart...
Bought a gift? Customise your gift wrapping with a variety of colourful options at the Gift Factory, or get your goodies engraved – all free of charge.
You can find Sephora on the ground floor at The Dubai Mall. See you there!