Spring is in the air - forces of nature
PSSST. SPRING IS IN THE AIR. No, literally. Perfumers are embracing the season by bottling some of our favourite ﬂowers. It’s no surprise.
Perfumer Roja Dove explains, “Spring is the season of rebirth. Animals re-emerge from hibernation and are born; trees regain their foliage and ﬂowers start to bloom. It’s a magical season that is all about regeneration. It gives us the opportunity to quite literally start afresh.
This is why fresh fruits and ﬂoral notes are so popular. We suddenly want to smell like the ﬂowers that begin to bloom around us, and be at one with Mother Nature once more.” James Craven, Perfume Expert at Les Senteurs, agrees, “We’ve had enough! Enough of the dismal world news!
Spring is the loveliest of seasons: its energy, optimism, and sense of youth renewed – it’s a fresh start when suddenly anything seems possible!”
We at Grazia also like to think of it as having a spring clean. Just like your wardrobe gets a rethink – packing away all the winter woollies and tights when the temperature rises, you also have to store the heavy scents too.
Christopher Chong, Creative Director, Amouage agrees, “during extreme heat, perhaps ditch the spicy scents.” It makes sense because the notes in your fragrance can grow when exposed to the sun, transforming them into something nauseating and overpowering. So it really is time to lighten up! Spritzing yourself in spring ﬂorals has also been proven to have a positive effect on your health, mental wellbeing and even work productivity.
Dr. Alan Hirsch, Neurological Director of the Smell and Taste Treatment and Research Foundation, says, “Jasmine has been shown to increase beta waves in the brain, which is associated with a more alert state.” While we all know the beneﬁts of using lavender at the end of a bad day, Dr. Alan has found the science to back it up – with lab trials indicating increased alpha waves – meaning it ofﬁcially helps you to zone out.
Studies have also shown that a mixed ﬂoral scent increases learning speed, and let’s face it, we could all do with a little help in that department. The great thing about these ﬂorals is they work well in a warm climate and are perfect for the Middle East.
Roja says, “Heady, white ﬂorals work beautifully when the weather is hot and humid as this is when the blooms release their most intoxicating scent – after all, ylang ylang, jasmine, and tuberose grow in the tropics. A dose of zesty citrus top notes can help to keep the scent light and bright.”
He adds, “Plus, heat tires us. It can be draining, so the freshness of ﬂorals, when combined with citrus can act as a reviver. It is always a good idea to carry a small-sized perfume or an atomiser around with you to spritz yourself a couple of times throughout the day for that much-needed pick-me-up.”