The beauty world debates: Is body make-up sending the right message?

As usual, Twitter had a lot to say about Kim Kardashian West's newest launch - which side are you on?
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The beauty world debates: Is body make-up sending the right message?
@KKWBeauty

Oh Kim, it seems you can't do anything right. Kim Kardashian recently launched her newest beauty product from her line KKW - Skin Perfecting Body Foundation - and the internet, as usual, had a lot to say. The product was created to cover and minimise all unwanted body blemishes to leave you with perfectly smooth, glowing skin and the illusion of an airbrushed finish.

The beauty world, however, weren't buying it, complaining that body foundation doesn't encourage women to embrace their perceived flaws or insecurities as it implies they should be covering them rather than celebrating them.

Fans in Kim's corner countered that just because body make-up is available, it does not mean Kim is pressuring those in any way to cover any blemishes they may have, and added that it could empower women and give them more confidence to show parts of their body that they may have otherwise hidden. Plus, Huda Kattan released a similar product which was met with no backlash at all - could the criticism be just because it's Kim Kardashian's release? We think so.

Kim Kardashian West herself suffers from psoriasis and has constantly spoken about how she wished that there was a product to effectively cover up her redness when she's experiencing a flare-up. Hence, she created the body foundation. She said, “I use this when I want to enhance my skin tone or cover up my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up, I use this body make-up.”

Some people even complained about the difference in beauty standards for men and women, asking why we should feel the need to slather our body in make-up while men simply put on a T-shirt and walk out the door. However, beauty lovers stated that, in fact, it's not that we need to apply it to look better, it's that we want to so that we can feel better. So, what do you think? Is body make-up promoting insecurities or does is help to conquer them?

Photos: Twitter and Instagram