The Middle East's first clean beauty site is going live next month

Launching in April, Project bYOUty will be working with over 70 brands to make clean beauty even easier to get hold of in the GCC
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The Middle East's first clean beauty site is going live next month

With the utilisation of natural ingredients in make-up massively on the rise in the UAE, there couldn’t be a more appropriate time for a website solely dedicated to clean, non-toxic beauty – and Project bYOUty will be doing exactly that.

Going live in April, the site reads the short (yet impactful) message: "Ready to change the narrative? Clean beauty, real reviews, empowered women." How exciting - giving our skin some organic love with a pinch of female empowerment definitely sounds like a concept we can get on board with.

Rules and regulations in beauty products (or lack thereof) tend to be quite loose, often making it difficult to trust brands' claims of being ‘ethical’ or ‘organic’. Hopefully Project bYOUty will allow customers to easily navigate their way around products that they know for sure will not contain unnecessary chemicals and parabens.

Photos: Jason Lloyd-Evans