Not content with turning our limp locks into magnificant manes, celebrity loved hair stylist Jen Atkin has released a range for, wait for it, pooches.
Yes, our fur babies are finally getting the attention they deserve. OUAI's super luxe shampoo is described as a “spa day for your pet”, and vows to transform your precious labradoodle into a fab-radoodle. Sorry.
Formulated with odour-fighting cleansers and antibacterial apple cider vinegar, the shampoo is super-hydrating and keeps your pet’s fur in seriously soft condition.
And it doesn’t stop there. It’s scented with Italian lemon, iris, lily, Turkish rose, and white musk for the most flamboyantly fragrant fur ball. If that’s not luxe, we don’t know what is.
And we leave you with this: what could be better than a cleansed canine? A cleansed canine that contributes to charity. That’s right, OUAI will be donating 15 per cent of all proceeds to the Vanderpump Dog Foundation, which helps create a safer world for all dogs.
You could say we're going absolutely mutts over it.
Photos: iStock, Instagram and supplied