Tarte Cosmetics’ cult favourite, Shape Tape concealer captured the hearts of beauty addicts across the globe with its high-coverage formula, and it has finally launched in the Middle East. Good riddance, dark circles! Shape Tape is a staple in make-up bags worldwide because of its flawless, matte formula that doesn’t crease or flake throughout the day. Plus, a little goes a long way, so you don’t have to worry about using it up too quickly. You may, however, have to stock up on your favourite shade anyway, as three Shape Tape concealers are sold in the Middle East every 60 seconds. We told you it was popular.
Maureen Kelly, dark-circle slayer and Tarte founder, is excited that Shape Tape is now at Sephora in the Middle East (though we don’t think anyone’s more excited than us), and shares that she “can’t wait for Tartelettes to experience it in person.” She adds that her iconic concealer tackles beauty boundaries and the things that we feel hold us back, “Whether that’s dark circles, pigmentation, or acne scars, and can make you feel more confident no matter what you’re facing.”
The do-it-all concealer may cover everything including evidence of a ladies' night, but that’s not all – it’s also used by make-up artists and beauty addicts to contour and highlight, thanks to Tarte's amazing 30-shade range, made up of five undertones.
The brand is paving the way for sustainable ingredients in the beauty industry by creating cosmetics from high-performance naturals as part of their “good-for-you glamour” philosophy. Their best-selling concealer is no exception – the vegan, cruelty-free formula is infused with shea butter to nourish the skin, as well as skin-brightening liquorice root.
So, now that we’ve got you up to speed about all the wonderfulness that Shape Tape has to offer, here’s the best bit – you can win a Shape Tape concealer as well as a bag full of Sephora’s latest spring launches, including products from Cover FX, Kat Von D, Fenty Beauty and Becca (to name a few)! Check out our glamour-on-the-go series Carpool Cosmetics on Instagram to find out how you can get your hands on this amazing prize.
Oh, how we spoil you. Good luck!
- Tarte Shape Tape is available in Sephora Stores across the Middle East and online at sephora.ae
Photos: Instagram and Supplied