This cult brand's new foundation has sent beauty lovers into overdrive

We don’t know anyone without Anastasia Beverly Hills’ famous Dipbrow Pomade in their make-up bag, and we have a feeling we’ll be making room for their new foundation too
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This cult brand's new foundation has sent beauty lovers into overdrive

@kingmalimagic

Anastasia Beverly Hills has a brand new foundation in the works, and it’ll come in a staggering fifty shades. Brand president Claudia Soare, known across social media as Norvina, took to Instagram to spill the details. The brand’s newly released Dipbrow Gel has already stolen the hearts of beauty lovers worldwide since its launch last month, and we expect the same once its foundation hits stores. The new release will be a dewy formula with a second-skin finish – and apparently you won’t even need your setting powder.

According to the (rather long) list on the packaging, the formula is not only gluten-free, long-wearing and fragrance-free, but is also dermatologist tested, suitable for sensitive skin and doesn’t flashback – and that’s not even everything. The brand is working with a diverse range of models to make sure its shade range is just right, in an effort to avoid the controversy that seems to always follow the beauty community - we’ve seen many a range boasting fifty shades, only to find that it’s fifty shades of beige.

@norvina shows the diverse group of women that are helping the brand perfect their shade range

The foundation will launch in August, and hopefully we won't have to wait long before it hits the UAE.

Photos: Instagram