This Dubai model started #freethepimple. Here's why that's important

"Acne is normal, and it doesn't stop you from being beautiful." Hear, hear
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This Dubai model started #freethepimple. Here's why that's important

Photo: @sophieharristaylor

In an age where retouch apps are a staple on our smartphones, and it is widely understood that moisturiser ads are no make-up and all Photoshop (with models that often seem to look more like Karlie Kloss than Karlie Kloss does), championing skin positivity in the same way we embrace body positivity has been a real hurdle.

Enter #Freethepimple - somewhat like the #nomakeup movement, but on a very specific mission. Introduced by Dubai-based model Louisa Northcote, #Freethepimple is an open discussion about the emotional and physical effects of acne, and is all about defying normative beauty standards.

The Britain's Next Top Model finalist says, "Growing up I didn't have people who I could talk to about acne. So now I've built this community by using this hashtag… It's been the most liberating feeling to finally feel okay in my skin, no matter how it looks.”

Louisa bares her own un-retouched, make-up-free skin on her Instagram, expressing the importance of embracing our unfiltered selves, and why the conversation on acne visibility and positivity is one we must have.

It’s time we too embrace the skin we’re in, minus the make-up.

Photos: Supplied and Instagram