If you can feel your New Year’s charitable resolutions wavering before you’ve even had a chance to set them, we’ve got great news for you.
Making it infinitely easier to stick to any personal philanthropic missions is Tropic. Adding their products to your skincare regime would not only be kind to your skin, but kind to underprivileged kids worldwide.
The hero skincare brand was set up in 2011 by The Apprentice finalist, Susie Ma, with sustainability, accountability and an overwhelming desire to do good at the core of the brand’s DNA.
With a belief that education should not be a privilege but a human right, in partnership with United World Schools, the brand donates proceeds to provide under-privileged children from hard-to-reach areas with the education they desperately need. For every £50 (Dhs235) spend, a whole day of education is funded for kids who need it most. Its goal is to provide over a million days of education in 2019/20 - that's 5,000 children’s education for a whole school year. Casual.
If you think that’s as admirable as it gets, you’d be wrong. The brand is also a certified carbon neutral company, offsetting its carbon emissions through the conservation work it funds in the Amazon rainforest and in Indonesia. To date, they have helped to protect 65,000 hectares of forest. Double casual.
Not only that, but sustainable packaging is a major focus for the brand. Introducing refillable makeup palettes, serums and oils, and creating biodegradable and recyclable cardboard parcels, the company was able to reduce the waste it sends to landfills down to 0.52 per cent.
Cosmetics with a good cause? Yes, please.