In the Middle East, the layering of multiple oils to create a bespoke fragrance is common practise, and has been for centuries.
And for its debut fragrance collection, Atelier Versace decided to tap into the same technique for its family of six new scents.
While each perfume can be worn alone, Donatella Versace advocates that they be layered together to create a truly unique – and personal – blend.
“I have always loved to mix different fragrances together because I didn’t want to be like anyone else. I never use only one fragrance. My personal way of doing it is mixing scented oils for the body with different types of fragrances so that the result is something unique and at the same time a bit different every day,” she told Vogue Arabia.
Perfumer Jordi Fernandez who helped create the line was also inspired by “the intricacies of Middle Eastern traditional scents”, and ingredients include Moroccan Rose, fresh figs and vanilla.
The theme of couture is also present in the campaign images, where Atelier Versace tailors take centre stage alongside models and the beautifully bottled fragrances, further emphasising the idea of making the perfume your own.
And when the packaging is this pretty, we're sure fans of the brand will have no problem in snapping up several bottles to do just that.