What do Rihanna, Lady Gaga and Jessica Alba have in common? Aside from being gorgeous zillionaires, they’ve all taken the beauty world by storm. Well, that squad just got a posh new member, and it’s none other than Victoria Beckham.
Victoria Beckham’s clean-beauty brand uses 100 per cent post-consumer packaging as well as plastic-free compacts to make sure she can give us the beautiful products we want (and deserve) without harming the environment. Created for a life in motion, the brand is founded on the idea that beauty should empower the dynamic nature of life.
VB’s first collection? An 11-piece smokey eye collection that pays tribute to the designer’s iconic make-up look. She took to Instagram to gush about her brand, saying “I want to create solutions for real women head to toe, inside and out. It is all about making my community feel like the very best versions of themselves.” .
The focus of the collection is the Smokey Eye Brick – a four-shade eyeshadow palette with smooth, satin and matte finishes – but the Lid Lustre crystal-inspired cream shadows and smudge-proof Satin Kajal Eyeliner are definitely not taking a back seat. A warm mix of browns, burgundies and blacks means you can switch up the intensity depending on your mood.
Victoria is using her years of beauty experience (that come as a result of using the best products the beauty world has to offer) to bring her fans and make-up enthusiasts beautiful products that deliver. Speaking of deliver, Victoria Beckham Beauty is only available online here, but you can browse in-store at London's Victoria Beckham Dover Street pop-up if you’re heading abroad for a holiday.