We're big fans of the concept of Galentine's Day, because lets face it, sometimes life gets in the way and you don't get the chance to show your BFF just how much you value them.
With this in mind, Dubai salon chain Pastel's has come up with a novel competition to help you do just that, via the power of a really great blow-dry.
From 1 to 13 February, customers will be able to enter themselves in a draw for a free hair treatment and blow-dry for them and a friend, and winners will be selected at random on Valentine's Day.
Sisterhood at the salon? What's not to love.