Sir James Dyson is the British engineer responsible for a roster of inventions that have revolutionised and simplified our daily lives. But can he make my hair look good though?
This was my main concern as I arrived at Les Fables de la Fontaine in Paris for the international reveal of the product promising to “disrupt the beauty technology industry.” Enter the Dyson Airwrap – a styling tool engineered to create curls, waves and smooth blow-dries without extreme heat, born out of the company’s collective “fascination with air flow.”
The Dyson Airwrap styler harnesses the Coanda effect, an aerodynamic phenomenon where a high-speed jets of air attach to a convex surface – in this case, the barrel of the hair tool – “and, of course if it can follow the curve so can hair,” James explains gleefully.
Having been six years in the making at the cost of £24 million in research and development, Sir James is the first to admit that changing the game doesn’t come cheap, and the Dyson Airwrap styler is no exception. The Smooth + Control version which includes a Pre-Styling Dryer, two 30mm barrels, two 40mm barrels – one to curl clockwise and the other to curl anticlockwise – and a Firm Smoothing Brush will set you back Dhs1888.95, and for Dhs2,098.95, Dyson will throw in a Soft Smoothing Brush and a Round Volumizing Brush for the Airwrap Complete set.
However, can hair by algorithm, masterminded in a lab by engineers who’ve never touched a tail comb in their lives rather than in a salon or on a shoot by expert session stylists, ever be aspirational? And despite having state-of-the-art technology quite literally in our hands, will consumers have the techniques at their disposal to create the ’dos of their dreams?
Fast forward three weeks and it was Australian tress teaser Peter Thomsen who answered this question, showing me how to switch attachments and play with the Dyson Airwrap to create lived-in locks and the kind of touch-me texure I crave, all packaged in a slick styling tool using the technology of tomorrow. Was I sceptical? Yes. Am I going to buy one? Yes. Nevermind the Coanda effect. Ladies and gentlemen, this is the Dyson effect.
Photos: Getty Images and supplied