Why the beauty world can't stop talking about the Instaception make-up trend

And why we can't stop staring at it
Share
Share
Why the beauty world can't stop talking about the Instaception make-up trend
Photo: @abbyrobertsartistry

Scattered throughout our Insta feeds amongst contour-chiselled cheekbones that could cut, and poreless beauty gurus that give mannequins a run for their money is social media’s latest viral trend, ‘Instaception’, which has singlehandedly put to rest the rumours that our beloved makeup magic is all filters and Photoshop.

Created by vlogger Dominic Porras, the photos feature an Instagram-bordered glam makeup extravaganza on a small part of your face while the rest is au naturel. Aptly named ‘Instaception’, it’s literally an Instagram post within an Instagram post. 

Although très esthétique, it’s not just about looks. Instaception proves that flawless make-up selfies are less “I-woke-up-like-this” and more “I-slaved-over-this”, often involving an arsenal of ring lights and a disconcertingly large amount of selfies that all start to look the same. #Relatable?

While social media is often a source of damaging self-comparison, Instaception is a trend challenging that, and we're totally here for it.

Photos: Instagram