5 minutes with Soo Joo Park in Tokyo

The Korean-American model and Chanel ambassador shares her impressions of Mademoiselle Privé with Grazia
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5 minutes with Soo Joo Park in Tokyo

It’s a busy day for Soo Joo Park. As if being one of the first to see the reimagined Mademoiselle Privé exhibition wasn’t enough, she’s also DJing at the after party, and sharing the stage with Pharrell. Luckily she found time to catch up with Grazia

How did your journey with Chanel begin and what does your ambassadorship mean to you?

It means everything to me. It goes back to 2013 when I started working as a model, I’d just bleached my hair and I met Virginie Viard and Carine Roitfield. And luckily she took a liking to me and recommended me to meet with the house of Chanel, so I flew to Paris from LA where I’m originally from and flew over for the Haute Couture AW13. I was so nervous. I didn’t even know that much about it then or the fact that that’s where Gabrielle Chanel lived. So I went in tried on this dress, they thought I was cute and I was so excited so they gave me an exclusive for the season. I later met Karl and he took a photo of me with his iPhone, it was just a dream.

What were your impressions of the Mademoiselle Privé exhibition in Tokyo?

I loved viewing the exhibition as it gave an intimate glimpse into the magic of Rue 31 Cambon and Mademoiselle’s apartment. It was visually stimulating to see it devised of five colors of Chanel — beige, white, black, white and gold—all the while celebrating the artistry of haute couture, fragrance and jewellery.

Having visited Mademoiselle Chanel’s apartment at 31 Rue Cambon, what elements of the exhibition resonate with you the most?

The spirit of a Chanel Woman — bold, fearless, yet sophisticated and intelligent—and how creative directors Karl Lagerfeld and Virgie Viard translate it in their own ways truly resonated with me. You can really see that Mademoiselle Chanel was ahead of her time, from the travel perfume cases she designed to simple elegance of bijoux de diamants. And of course, Karl’s impressive and endless imagination executed with a touch of playfulness, and Virginie’s homage to an effortless, modern woman is wonderful.

Visit Mademoiselle Privé every day until 1 December from 11am to 8pm at B&C Hall 1-3 Higashishinagawa, Shinagawa City, Tokyo, Japan. Visit mademoisellprive.chanel.com for more information