A-listers from Beyoncé to J-Lo choose Middle Eastern designers

Move over Paris haute couture...
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A-listers from Beyoncé to J-Lo choose Middle Eastern designers

From Lebanon to London, Morocco to Madrid, Saudi to SoCal, Persia to Paris, Aman to Ascot; Middle Eastern designers have never been more in demand by celebrities, influencers, editors, icons and royalty alike. 

The past month has arguably been one of the most triumphant for Middle Eastern designers. As a relative newcomer to the UAE, I've personally been floored by the incredible design and artistic talent in the region. As someone whose entire adult (ish) life has been spent working in fashion, the likes of Zuhair Murad and Elie Saab have always been very much on my radar to say the least. I've attended numerous catwalk shows of theirs in Paris and even been lucky enough to wear their clothes. But it was only since relocating to Dubai that I gave much thought to the origins of these genuis créateurs and the impact their globally revered talent has on a region that's looking to be a future fashion force to be reckoned with. Evidently, I'm in good company. 

Over the course of the past month megastars across multiple industries have chosen Middle Eastern designers for their major red carpet events, concerts and music videos. Jennifer Lopez recently citing Zuhair Murad as her "favourite" designer, as well as taking to the stage in a pair of boots by Dubai footwear extraordinaire Andrea Wazen. Then Queen Bey rocked Norma Kamali in her "Spirit" music video, Bollywood goddess Priyanka Chopra championed Georges Hobeika and Milanese blogger-turned-mogul Chiara accepted an award in, you guessed it, more Zuhair.

All in the world is taking notice of Middle Eastern fashion and not a moment too soon. The hotbed of talent here is unlikely to be passed over in favour of their Parisian counterparts anymore. 

Images: Instagram