Fun fashion fact: ASOS.com launched in 2000, and began life by being known as its full name As Seen On Screen - sourcing clothes and accessories worn by characters in films and TV - but it was the popularity of Bridget Jones's pyjamas that put the fledgling online retailer on the fashion map.
Fast forward 20 years, and a new UAE brand is hoping to emulate the same success. PJs Every 30 Days is a pyjama subscription service, offering much-needed self-care treats with cosy, new pyjamas delivered to our homes.
With Grazia's well-documented commitment to self-love, you can count us fans: it's the perfect plan to help us stylishly lounge around at home all day while catering to our beauty needs. The branded boxes will have pyjamas and at least four pampering products. To make things even more fun, you won't know the exact contents of your box - offering something to be excited for while staying home.
What you need to do? According to PJs Every 30 Days, the steps are the following: subscribe, sit-back and self-care! And as easy as that. Once subscribed, you will receive your box in the last week of every month.
Laura O’Leary, PJs Every 30 Days Co-Founder, said “We are really excited to offer this new concept in the UAE. We spotted a gap in the market and with residents spending more time at home it is the perfect time to launch. Stress and anxiety are at an all-time high, and it’s the little things like wellness routines, pampering, comfy lounge clothes and sleepwear that provide comfort. Our service also acts as a monthly reminder to self-care, something us busy women tend to forget! Each box includes Pjs that we have designed for ultimate comfort and style, along with four surprise pamper treats. Without giving too much away think bathbombs, facemasks etc…and the boxes also make the perfect gift.”
You can opt to order one box with the ‘The Commitment Phobe’ package, or to auto renew your subscription monthly with ‘Casual Fling’, or choose to pay upfront for a three and six-month delivery - along with massive discounts, via ‘It’s Getting Serious’ and ‘Marriage Material’ packages.
And if you needed any more inspiration, read why pyjamas are Grazia's Fashion Director, Jade Chilton's secret style weapons here.
To subscribe to PJs Every 30 Days, visit pjsevery30days.com