While most reputable sneaker brands can arguably lay claim to their designs being high performance, Adidas is taking that concept one step further by testing its shoes in outer space.
The company has just announced a multi-year partnership with the International Space Station to pursue breakthroughs in product innovation, human performance and sustainability, and will do so on board a SpaceX cargo mission.
This means Adidas will become the first brand to test footwear innovation in the extreme conditions of space, in particular, the brand’s Boost technology.
Astronauts on board the station will execute experiments without the distraction of Earth’s gravity to uncover whether it’s possible to produce Boost midsoles with regions of different particle sizes – something that scientists theorise could optimise footwear performance and comfort.
Speaking about the initiative, James Carnes, Vice President of Brand Strategy for Adidas, said: “Working with the International Space Station U.S. National Laboratory and CASIS – one of the most advanced facilities in the world – will help Adidas set new standards in performance innovation. This partnership not only allows us to co-create improvements to sport performance but to explore processes and design that could be applicable to Adidas’ dedicated efforts in sustainability as well.”
Ground control to more comfortable shoes? Copy that.
Photos: Supplied and Instagram