Adidas’ pledge for 2020: more shoes, less virgin plastic

More than half of the polyester used in the brand's products this year will now come from recycled plastic waste
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Adidas’ pledge for 2020: more shoes, less virgin plastic
(Photo: @sneakerkollo)

While the new year began with the world burning and us still being forced to reckon with Cats, Adidas is helping us tuck ourselves in for a 2020 that involves fresh kicks and a fresher environment.

Adidas has just announced its new milestone in its sustainability commitment. The athleticwear brand has declared that more than half of the polyester used in its products this year would come from recycled plastic waste.

Between 15 to 20 million pairs of Adidas shoes will now be made from plastics collected from beaches and coastal regions.

While the brand produced 11 million pairs of shoes made from plastic waste in 2019, it now aims to use only recycled polyester by 2024.

As if that wasn’t enough, Adidas also outlined more of its sustainability targets for the years to come, including a 30 per cent reduction in its greenhouse gas emissions by 2030, and the launch of the second generation of its fully recyclable Futurecraft Loop running shoe in 2021.

Truly, what better way to start off the new decade than by cleansing the Earth while we fill our wardrobes. Happy New Year, indeed.

Photos: Instagram and Supplied