Get ready to be spoiled... Turning up talents from Africa and the Middle East, three Dubai-based businesswomen, Aser Levron, Dina Yassin and Badrriya Henry have partnered with the African Fashion Fund to launch one of the region's most awaited fashion events in 2020: Africa Fashion Week Middle East (AFWME).
Set to focus on sustainability, the event will boast technology and innovation by bringing together the African creative industry with that of the Middle East. Dina Yassin, head of production and styling coordinator for the event, said: “Africa Fashion Week has been flourishing in cities from London to Toronto. However, the Middle East region hasn’t had its own chapter until now. Our objective is to uncover untapped talent and bring it to a dynamic market that is open to experimenting with fashion. We are confident that when the Middle East and Africa come together to celebrate the innate vibrancy they share, it will be a sight to behold!”
AFWME will champion designers, providing oppurtnities and resources to present their collections. Planting a seed at home, Badrriya Henry, who oversees the business aspects of AFWME, adds, "our vision is to establish a robust fashion ecosystem that will provide an enabling platform for designers and artisans.”
The best part? All the unique pieces we'll get to wear.
- For more information visit afwme.com