If the technicians in white lab coats pacing the runway – in stark contrast to the profusion of grandiose garms surrounding them – didn’t give the game away, the fact that guests at the Dolce & Gabbana AW18 Fashion Devotion show in Milan last week were repeatedly asked to switch off their Wi-Fi for a full 40 minutes before the lights could go down should’ve been an indication that this wasn’t going to be an ordinary runway.
To the soundtrack of All The Stars by Kendrick Lamar, the first look was the new Dolce & Gabbana Devotion bag, carried not by the model of the moment, but levitating abve the catwalk transported by a drone. Yes, you read that right. A procession of others followed, all flying in perfect synchrony.
“It’s us but completely new,” explained the designers of the latest ingenious bid to engage the next generation, and a welcome departure from their recent run of shows using celebrity progeny including Rafferty Law, King Combs, and even Charlotte Olympia Dellal on the catwalk.
While a drone may not be at the top of of your AW18 wishlist, the 110 looks featuring the requisite romantic ruffles, a giraffe-print cape, swishy cowgirl fringing, turbo sports luxe, masculine suiting made feminine, and my personal favourite, a full-on zebra costume, definitely will be.
A woman and her Wi-Fi aren’t easily parted, but it was a worthy trade-off to witness fashion history in the making.
Photos: Getty Images, and courtesy of Dolce & Gabbana