Luxurious Swiss brand Bally is known for championing sport and exploration, but their latest achievement is reaching new heights. Bally is preserving the world’s most extreme mountain environments and their surrounding communities with its Peak Outlook Initiative, which launched clean-up expeditions to Mount Everest’s summit that have successfully removed more than two tonnes of waste so far. Half a tonne of this waste was collected in the Death Zone 8000 metres above sea level, where you can only access a quarter of the oxygen we usually need to survive. Yikes.
Led by Dawa Steven Sherpa and his team of native Sherpas from Nepal’s Himalayas, the initiative aimed to restore the area between Everest Base Camp and its peak. Braving the harsh, life-threatening conditions takes courage and commitment, and this clean-up is unlike any other in that it extends to the very top of Everest’s summit.
Mount Everest has gained popularity in the recent years, with over 1,200 climbers passing through base camp this season. Unfortunately, more people means more waste and greater damage to the environment, meaning initiatives like these are more important than ever.
The initiative was inspired by Dawa Steven Sherpa’s long-running clean-up mission that has recovered almost twenty tonnes of rubbish since it began in 2007, and it’ll continue to make a difference thanks to Bally’s resources – including a supply of the Bally boots worn by Jamling Tenzing Norgay during the first-ever summit of Mount Everest back in 1953.
To celebrate the launch of the initiative, Bally is introducing a capsule collection of which 100 per cent of proceeds will benefit future expiditions. Shopping for a good cause? Count us in.