The Dubai Mall will be offering its retailers the option of opening a virtual store so those practising social distancing can still have the opportunity to shop from home. A free, safe, cash-less and delivery service will operate daily throughout the UAE.
Brands can choose to retail on Noon.com or Namshi.com, and a list of participating retailers is still being confirmed.
A spokesperson for Noon hints that more major malls will follow suit and open virtual stores. More on this story as it develops.
This move is designed to appeal to small-to-medium businesses without existing infrastructures for online shopping within the UAE.
You'll find The Dubai Mall virtual store here.