Bulgari has enlisted the help of Saudi singer and actress Aseel Omran, Saudi designer and presenter Alanoud Badr, Emirati entrepreneur and influencer Mthayel Al Ali, and Emirati influencer Nouf Al Tamimi to launch an e-commerce platform in the UAE.
Online customers can view potential purchases in 3-D using augmented reality technology, and will benefit from free shipping, flexible delivery, complimentary exchanges, and a choice of payment methods. The luxury jewellery brand has also called upon Jordanian illustrator Shamekh AlBluwi to capture different aspects of the customer journey including Alanoud reclining on a sunlounger at Bulgari Hotel & Resorts browsing on her iPad, and Nouf shopping online while enjoying her cappucino.
The UAE joins Bulgari e-com ventures in USA, Canada, China, Japan, United Kingdom, Germany, Spain and Australia, with Singapore, Italy, France, Korea, Mexico and Brazil to follow in the next three months.
Illustrations: Shamekh AlBluwi for Bulgari