Burberry supports the battle against COVID-19

The Brit brand launches a three-pronged attack
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Burberry supports the battle against COVID-19
Burberry AW20

In recent news, global luxury brand, Burberry shared how the pandemic has had quite an impact on its business as 40 per cent of its outlets have been closed around the world, prioritising the well-being of its staff and shoppers. From 24 January 2020, trading has cumbled significantly with comparable retail store sales tracking between -40 per cent and -50 per cent over the span of just six weeks.



Don your Burberry trench coat in solidarity, as regardless of its current losses, Burberry has announced that they will be repurposing its trench coat factory in Yorkshire to produce non-surgical gowns and masks for patients in UK hospitals and will additionally fast-track 100,000 surgical masks to the UK National Health Service for the medical staff in the frontline fighting the coronavirus.

The actions and support from the Burberry family doesn’t end there. The Brit brand announced that it will be donating funds to charities that tackle food poverty, such as FareShare and The Felix Project in aid of the affected communities; as well as to the University of Oxford towards the development of a single-dose vaccine against COVID-19.

Give it up for Burberry and the rest of the major fashion houses and designers such as Ralph LaurenPrada, Giorgio Armani, Donatella Versace, Sergio Rossi and powerhouse LVMH for standing strong and supporting communities and healthcare workers amid this crisis.

Photos: Jason Lloyd-Evans