Legendary British fashion house Burberry is known for many things – instantly recognisable checks and trench coats included – but now it’ll be known as the brand that hosted a carbon neutral fashion show.
All eyes have been on the fashion industry to make sustainability and environmentally friendly operations a priority, and Burberry’s Autumn/Winter 2020 show set the standard. The certified-sustainable ‘Memories’, set in London’s Olympia Exhibition Centre, saw some of the most recognisable faces in fashion take to the futuristic runway – including Kendall Jenner, Gigi Hadid, Joan Smalls and Halima Aden.
Burberry shared that it has offset its carbon emissions and is in the process of developing a Regeneration Fund that will allow it to manage the environmental impacts of the manufacturing process and reduce their output as much as possible. The luxury house is also working with projects that reduce the risk of wildfires in Australia and implement regenerative agricultural practices.
While the creative process has an impact on the environment, it’s not the only contributor - the frequent flyers in attendance (and those that participate in the show) also cause harm by jetting all over the world. Perhaps they should use this carbon emissions calculator and make up for their miles.
Here’s hoping eco-friendly fashion isn’t just a trend.