Chanel Cruise gets its digital debut on 8 June

Save the date for a Mediterranean adventure with Chanel
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Chanel Cruise gets its digital debut on 8 June
Chanel will reimagine the concept of the Cruise show on 8 June

Fun fact: Chanel invented the Cruise show. In 1919, Gabrielle Chanel presented a collection in Paris outside of the seasonal show schedule, for the wardrobes of well-heeled holidaymakers who would summer in Biarritz. So it's only fitting that Chanel would become the first reinvent the concept in times of coronavirus. 

Originally planned for Capri in Italy on 7 May, Chanel Cruise 2020/21 collection entitled Balade en Méditerranée will be unveiled on 8 June at 2pm GST time on chanel.com across Chanel's social media platforms.

This news follows the Fédération de la Haute Couture et de la Mode's announcemnt that Paris Couture Week would be going digital from 6 to 8 July 2020.

Here's a dreamy, sepia-tinged, Super-8 glimpse of what to expect from Chanel Cruise in the age of social distancing:

Photo: Courtesy of Chanel