Maison Chloé was founded in 1952 to give women the freedom to dare to be themselves. Almost 70 years on, it is still doing just that. Chloé has just announced a three-year partnership with the United Nations Children’s Fund (UNICEF) in an effort to help finance programmes for women across the globe so that they may achieve their aspirations.
Using the power of fashion for good, by creating a special range of T-shirts, necklaces and bracelets, the Compagnie Financière Richemont-owned label has said that it aims to help drive forward UNICEF programmes with the goal of providing education for 6.5 million adolescent girls and young women in countries such as Bolivia, Jordan, Morocco, Senegal and Tajikistan. It hopes to equip them with digital, technological, and entrepreneurial skills, and instil in them the confidence that would have a lasting positive effect on their futures.
"The dreams of youth are often the breeding ground of great destinies. Contributing to girls' education will give them more chances to realize their dreams. The entire Chloé Family is enthusiastic and mobilized to give girls the power to "learn to dare" and to move forward with confidence” Chloé chief executive officer, Geoffroy de la Bourdonnaye, said in a statement.
The French fashion house is set to launch the project’s marketing campaign on the 8th of March, coinciding with World Women’s Day - which should be pencilled into your diaries now if it wasn't already.
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