Concept store The Edit wants to simplify your shopping experience

Off the beaten track and most definitely marching to the beat of its own drum
Concept store The Edit wants to simplify your shopping experience

The Edit, a Jumeirah-based concept store which features cult fashion brands, artisanal homeware pieces and beauty products, is the brainchild of lawyer-turned-entrepreneur, Rumana Nazim.

Having lived in London for six years, Nazim wanted to bring her vision of high-end shopping in a more intimate setting to the region, and set up The Edit in Dubai last year.

But the vast 5,000 sq ft space is so much more than a fashion store - it also hosts exhibitions, community events such as book readings, free yoga sessions and art exhibitions, and on 21 November, The Edit will host its next art exhibition, a “duo solo show” featuring artists Nicholas Johnson and Tom Poeet.

The Edit

The show which is being held in collaboration with London-based art advisory platform, Artvisor, will run for two months.

While The Edit undoubtedly caters to aspirational budgets, it also has affordability in mind (there's currently a sale underway until 31 October) and there is also a focus on unique brands that have sustainability at the core of their business model, something Rumana feels passionately about.

Rumana Nazim

˝Sustainability is a key theme of The Edit and is something that is very close to my heart. With this in mind I am extremely proud to offer collections that promote this. As well as being of the highest quality, Oramai garments are produced and sourced sustainably. The collection is made with GOTS certified linen, a standard that is recognised globally. Linen is a great all-year round piece and is ideal for this region - it’s soft and cool in the summer and with its insulating properties keeps you warm in the winter,” she says.

˝I’m also delighted to announce we now stock luxury fashion brand Avastavé, an ethically-conscious business that utilises the talents of Dubai-based artisans. In addition, we also supply BEDOUIN, inspired by the nomadic lifestyle of Bedouin tribes it takes pride in providing positive responsible fashion with the maxim, Style Without Borders.ˮ

Tom Poeet's work

And if all that wasn't enough, the store serves coffee so you can caffeinate while your browse. Need we say more?

  • Check out The Edit Dubai on Instagram for more information

Photos: Supplied