Launching exclusively on Net-a-Porter (where else?) today, Cult Gaia - aka the LA-based brand of caged 'Ark' bag fame - has just announced it is adding footwear to its offering. And it's about as Insta-ready as you'd expect from a label who can thank the hallowed feeds of social media for propelling it to stratospheric heights.
“Product is queen,” Cult Gaia's founder Jasmin Larian told Grazia when we interviewed her last year. “It will speak for itself. I think we’ll always make pieces that make people look twice. I launched Cult Gaia in 2012 and its cornerstone has always been making pieces that are conversation-starters.” Judging by the below, she's done it again.