Digital magic: How the pages of our e-comm issue can come to life before your very eyes

Hover, click, shop, repeat…
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Digital magic: How the pages of our e-comm issue can come to life before your very eyes

Flicking through the pages of a magazine and spotting something that you love but can't find online can cause mild panic, we'll be honest. We're proud to say that we have removed all of that stress from your life - starting today. You're welcome.

Enter Grazia's E-comm Special. Hitting shelves today, the entire issue is dedicated to our unchecked love of online shopping (we dig it so much we launched our own shop, actually) by making the whole process ten times easier for our lovely readers, seamlessly connecting what you see (and want) on a page with immediately shopping it online. How, you ask? Well, we've added QR codes to over 100 shoppable items throughout the magazine, meaning that all you have to do is switch on your smartphone camera and point it at whatever item you fancy the look of

Yep, that’s right, no apps or trickeries needed here. When your camera picks up the code, a pop-up will appear at the top of your screen ready to redirect you to The Grazia Shop online, where you can buy anything with a simple click.

Unfortunately this sorcery is only available for iPhone and selected Android users. If your Android doesn't already have a QR code reader built in, you can merely download QR Droid from the Play Store to join in with our e-comm extravaganza.

Pick up a copy of the issue in stores today. Happy (online) shopping!

Photos: Jason Lloyd-Evans and Nadia Mendez