Faiza Bouguessa's pledge for the planet

Dubai-based designer Faiza Bouguessa announces a shift towards sustainability
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Faiza Bouguessa's pledge for the planet
Bouguessa SS20

Not content with a SS20 collection of sophisticated silhouettes that's a masterclass in contemporary modesty which is at once modern and timeless, Dubai designer Faiza Bouguessa is taking another step closer to turning her creations into forever pieces.

In an open letter, she admits, "Being part of an industry that is one of the most polluting in the world, I feel it is my responsibility to take that mission a step further by starting a new chapter and shift the way we run our business, and produce our collections towards a more eco-conscious and sustainable approach."

Detailling how this will take shape, Faiza continues, "The first goal is to relaunch our Signature line using only recycled material from our existing stock allowing us to reduce waste and to keep using these beautiful quality materials to create effortless designs that last over time." She explains, "Since these fabrics are in restricted quantities, the items will be produced by order and be available in limited editions only."

She adds, "Focusing on conscious energy use, reducing paper waste, reducing plastic use and converting our packaging to recycled packaging is also an important phase that we included in our plan."

 The new mother reflects, "Above all, I hope we all come back from this time as better versions of ourselves, more grateful, more aware, and more human."

Read Faiza's statement in full here:

Faiza Bouguessa's sustainability pledge is a love letter to the planet

Photos: Instagram @bouguessa