Farfetch introduces The Positively Conscious Edits

High on covetability + low on carbon emissions = a win-win style situation
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Fashion is facing a series of changes, partly due to the global pandemic and partly due to the world’s environmental crisis. In recognition of these events, Farfetch partnered with independent agency Good On You to rate brands across three areas: environmental, social and animal welfare. The result? A special edit of sustainable pieces on the platform: The Conscious Edits, which you can shop here.

This is just the last move in a succesion of sustainable decisions made by the online retailer. Last year, Farfetch has reduced its emissions as part of its sustainability initiative, Positively Farfetch. And because receiving our orders wrapped in endless sheets of tissue paper is so passé, via its Climate Conscious Delivery, Farfetch is advising its brand partners to choose correct box sizes for their items and is shipping with more efficient packaging sizes as well as shipping in bulk. 

Taking it further, the company now announced it will offset the remaining impacts from deliveries and returns as well as using more renewable energy in its offices. Great news for us and the planet!

To make it viable, Farfetch is investing in global environmental projects, which focus on planting and protecting forests and investing in new renewable energy developments. These projects are taking place in Brazil, the United States, India and China and are verified to Gold Standard, American Carbon Registry or the Verified Carbon Standard, helping to balance the carbon impact of every delivery and return.

Together with EcoAct, a leading sustainability consultancy, Farfetch also measures and calculates its carbon footprint in line with the internationally recognised Greenhouse Gas protocol. The platform's commitment to reduce aggregate greenhouse gas emissions globally isn't surprising: in 2019, Farfetch signed the the Fashion Pact and the United Nations Fashion Charter for Climate Change. 

Dress, Marcia, Dhs1,737 at Farfetch

Thomas Berry, Director of Sustainable Business, Farfetch, said: “Carbon emissions are the world’s biggest contributor to global warming, and we feel it is our responsibility to minimise our impact as much, and as soon, as possible. As a platform, our largest impact lies within our logistics network and we’re pleased to  offer Climate Conscious Delivery to our customers who have already told us they are interested in sustainable delivery options. Our focus is on carbon reductions but, alongside that, offsetting is the most economically efficient way for us to reduce our environmental impact immediately. We believe that we are the first luxury multi-brand marketplace to offset in this way.”

Last year, Farfetch had already launched a series of features and campaigns to push for conscious shopping, including resale, Farfetch SecondLife, and donation service, with Thrift+, to help consumers extend the life of clothing and handbags.

Photos: Supplied